How video production process has been changing over the years

There have been many changes that have been introduced to the corporate video production process in the last few years. With continuous research and development, this has introduced swift innovations in corporate video production technology. From developments in 4K video and virtual reality to drone and aerial video shooting, production technology is becoming more and more advanced by the day. Long are the days when people used to watch videos on DVDs, VCDs and Blu-rays. Nowadays, video streaming on digital platforms is very normal and a good Video production company London can now take advantage of mobile devices to offer viewers high quality video content.

Businesses are now taking advantage different video marketing proficiencies to affirm their online presence. Recent studies have shown that a business that includes a video on its website’s landing page increases conversion rate by 80%. If the same business includes a video in email, this leads to over 200% rise in click-through rate. Furthermore, over 60% of users buy products on ecommerce websites after watching marketing videos. YouTube has been reporting that consumption of mobile video increases by 100 percent every year. This is actually the main reason why video production companies should always follow the ever-changing trends in corporate video production to attract more clients.

Perhaps one thing that has been changing in corporate Video production london over the years is quality of videos. Almost every year, new standards in general quality of videos are introduced. Today, every technology consumer expects a video to be in full high definition (HD). In fact, it is uncommon today to find a video that is not in HD. But while HD is the way to go, new TVs and cameras have now emerged with 4K capabilities. Online streaming sites such as Vimeo and YouTube now allow users to upload their 4K footage. 4K videos can now be streamed online because of the increased internet speeds.

Although not everybody is streaming 4K footage, it will not be long before more people start streaming videos of this quality. When HD videos first arrived, many people never believed that such videos would be customized for mobile devices or be streamed online. What this means for video production companies and corporations in general is that they should start thinking about producing their videos and drtv commercials in 4K because people will want them soon. Once 4K video becomes a standard, PRs and brands will expect their videos to be filmed in this format, lest their videos look outdated.

In addition to be of higher quality than HD, the advantage with 4K is that videographers will find the technology helpful since they will be able to zoom in on objects without decreasing the quality of the video. The possibility of streaming 4K videos online also means that it is unnecessary for corporations to use stationary shots in their commercials. Corporations should basically be looking for creative ways of incorporating movement in their ads. The corporate video production process will generally continue to see changes and it is important for corporations to adapt fast or they be left out. click here to get more information corporate video production.